Privacy Policy

Last Updated: October 14, 2025

1. INTRODUCTION

This Privacy Policy explains how ARI ("we," "us," or "our") collects, uses, and protects your personal information when you use our Audience Resonance Index™ platform.

2. INFORMATION WE COLLECT

2.1. Information You Provide:

  • Account information (name, email, company name)
  • Campaign briefs and RFP documents uploaded for analysis
  • Payment and billing information
  • Communication preferences and feedback

2.2. Information Automatically Collected:

  • Usage data (features accessed, analysis performed, time spent)
  • Device information (browser type, operating system, IP address)
  • Log files and performance data
  • Cookies and similar tracking technologies

2.3. Information from Third Parties:

  • Payment processor information
  • Authentication service providers (if using SSO)

3. HOW WE USE YOUR INFORMATION

We use collected information to:

  • Provide and improve the ARI analysis service
  • Process your campaign briefs and generate insights
  • Communicate with you about your account and service updates
  • Process payments and maintain billing records
  • Analyze service usage to improve platform performance
  • Develop and enhance our cultural analytics algorithms
  • Comply with legal obligations and enforce our Terms
  • Prevent fraud and ensure platform security

4. AI AND DATA PROCESSING

4.1. OpenAI Integration:

Campaign content may be processed using OpenAI's GPT models to generate insights and recommendations. This processing is governed by OpenAI's data usage policies.

4.2. Anonymized Learning:

We may use aggregated, anonymized data from analyses to improve our algorithms and benchmark databases. Individual campaign details are never shared.

4.3. Cultural Analytics:

Your content is analyzed using natural language processing and sentiment analysis to generate ARI scores.

5. DATA SHARING AND DISCLOSURE

We do NOT sell your personal information. We may share data with:

5.1. Service Providers:

  • AI services (OpenAI) for analysis processing
  • Cloud infrastructure providers for hosting
  • Payment processors for billing
  • Analytics services for platform improvement

5.2. Legal Requirements:

  • When required by law, subpoena, or legal process
  • To protect our rights, property, or safety
  • In connection with business transfers or acquisitions

5.3. With Your Consent:

  • When you explicitly authorize data sharing

6. DATA SECURITY

6.1. We implement industry-standard security measures including:

  • Encryption of data in transit and at rest
  • Secure API key management for third-party services
  • Regular security audits and updates
  • Access controls and authentication protocols

6.2. File uploads are scanned and limited to 200MB for security purposes.

6.3. No security system is 100% secure. We cannot guarantee absolute security of your data.

7. DATA RETENTION

7.1. We retain your account information for as long as your account is active.

7.2. Campaign analysis data is retained for benchmark purposes unless you request deletion.

7.3. After account closure, we retain data as required by law or for legitimate business purposes (typically 90 days, with anonymized analytics retained longer).

7.4. You may request data deletion at any time (subject to legal retention requirements).

8. YOUR PRIVACY RIGHTS

Depending on your location, you may have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal data
  • Portability: Receive your data in a portable format
  • Objection: Object to certain data processing activities
  • Restriction: Request restricted processing of your data
  • Withdraw Consent: Withdraw consent for data processing

To exercise these rights, contact us at hello@digitalculture.group

9. COOKIES AND TRACKING

9.1. We use cookies and similar technologies for:

  • Authentication and session management
  • Platform functionality and performance
  • Usage analytics and improvement
  • User preferences

9.2. You can control cookies through your browser settings, though this may limit platform functionality.

10. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

11. CHILDREN'S PRIVACY

The ARI platform is not intended for users under 18 years of age. We do not knowingly collect information from children under 18.

12. CALIFORNIA PRIVACY RIGHTS (CCPA)

California residents have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of the sale of personal information
  • Right to deletion of personal information
  • Right to non-discrimination for exercising privacy rights

We do NOT sell personal information.

13. GDPR COMPLIANCE (EU USERS)

For users in the European Union:

  • We process data based on consent, contract, legal obligation, or legitimate interests
  • You have the right to lodge a complaint with a supervisory authority
  • We appoint data protection representatives as required by law

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. We will notify you of material changes via email or prominent platform notice. Your continued use after changes indicates acceptance.

15. CONTACT US

For privacy questions or to exercise your rights, contact us at:

Email: hello@digitalculture.group